Looks great, but what do you want me to do again?
Tourism advertising has a knack for beauty.Lush landscapes. Emotive soundtracks. Aspirational travel moments. But in a category dominated by gorgeous imagery, one question often gets lost:What is the audience actually meant to do after seeing the ad? That’s Step 5 in The Six Unmissable Steps to a Winning Creative Strategy:👉 Agree what the audience should …
Looks great, but what do you want me to do again? Read More »