Why highlighting what makes your Brand special still works
In a world of fleeting trends and AI-generated content, there’s one enduring principle in creative strategy: highlight what makes your brand special. That’s Step 3 in Perrycallan’s Six Unmissable Steps to a Winning Creative Strategy. And it’s something the Hovis brand has done beautifully in its latest UK campaign. The commercial, titled “Strength baked in”, …
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