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Campaign in a Day
‘Campaign in a Day’ solves brand and marketing communication challenges in a single day – with you right there in the room totally involved in the creative process.
This full day process guarantees to crack an on brand, advertising campaign idea in one day. The approach is ideal for clients who need something much faster, and with much less fuss, than the normal advertising agency process but who also demand quality thinking and execution to cut through with their communications.
The ‘Campaign in a Day’ guarantee is made possible by deep competitive category analysis (undertaken prior to the workshop), the exploitation of tried and true techniques of deliberate creativity (brainstormed in the workshop) and the experience of perrycallan’s team.
It actively promotes high level thinking and quality ideas which means a day is all it takes.
Campaign in a Day
THE NEED
Clearly defined business or marketing communications need
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2
THE BRAND
Identify core thruths, benefits, differentiators
THE TARGET
Agree target, profile & identify the deepest insight
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THE DECISION MAKING PROCESS
Agree and map
THE CATEGORY & ITS CONVENTIONS
Analyse according to communication / creative conventions and decision making process. Map
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COMMUNICATION & CREATIVE STRATEGY
Define - be different or be better? Agree
BRAINSTORM
The power of focus & building on the collective using the techniques of 'deliberate creativity'
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OUTPUT
Define, shape and visualize key deliverables