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Meaningful Truths
When it comes to corporate communications, and in particular, Internal Communications, we think ‘story telling’ is for bedtime. What truly matters is finding and successfully communicating ‘motivating truths’ to inspire your audiences. ‘Story telling’, in a corporate sense more often than not risks sounding like the narrator is just having an egotistical reminiscence, rather than saying anything of actual value to others.
So we like to find and communicate ‘meaningful truths’ that inform, entertain and, most importantly, inspire positive actions and behaviours from corporate audiences.
We write these up like journalistic feature articles – using direct quotes and supports for all claims to ensure they’re not just viewed as corporate propaganda.
Bupa
Bupa in Australia and New Zealand has a large and diverse workforce of 22k+ staff, who are also highly dispersed across hundreds of locations. While Bupa has communication channels to deliver news and updates to staff, the company also wanted to create an information channel that offered more indepth content to inform and motivate internal audiences. perrycallan brought this initiative to life as the online and printed magazine ‘Beat’, and has written and designed every issue since its launch in September 2014. perrycallan has also been responsible for creating theming and content for internal events as well as the adhoc creation of educational videos – both film and animation.
MCRI
Murdoch Children's Research Institute (MCRI) is the largest child health research institute in Australia and one of the top three worldwide for research quality and impact. As a registered charity and not for profit entity, MCRI is required to submit audited financial reports to the Australian Government. But in 2018 and 2019, perrycallan was tasked with bringing to life the many amazing stories of life changing research happening at MCRI in an Annual Review that combined financial results with journalistic feature articles. These not only highlighted what the researchers were attempting to achieve, but also what drove this highly motivated individuals everyday to highlight the personal passion behind the many breakthroughs.
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