This two hour workshop exposes the tricks of deliberate creativity that are used in the advertising development process. Your team will learn the techniques that are most appropriate to your category and gain an understanding of how to judge and benchmark creative ideas moving forward. And to show that deep down we’re all ‘creative’, your team will then crack a real life brief based on the just learnt ‘secrets of creativity’. To discover more or book a workshop, email john@perrycallan.com.au
