perrycallan’s advertising industry white paper

As part of our belief that the brilliance of ideas is not directly proportional to the amount of time spent coming up with them, we’ve written a white paper that exposes some myths about creativity.
It looks at how ad agencies have been slow to evolve and
presents five key beliefs that are more fiction than fact.
If you can’t wait for the film, grab a soft copy of the booklet by emailing
john@perrycallan.com.au