Campaign
in a Day

I have used the services of John Perry and Matt Callan, in conjunction with their staff, in roles at both Richmond Football Club and Melbourne Victory Football Club.
When John initially pitched the concept of campaign development and top level advertising/activation tactics delivery in a day, I wasn’t convinced it was possible; but 10 years on, I can attest that it does work.
The boys have proven that it comes down to good preparation, clear and thorough briefs, the right creative and motivated people in a room and a good facilitator to keep the day moving and achieve the outcomes being sought.
We have gone back to John and Matt year after year. The fact that we don’t get sick of each other with lengthy campaigns keeps the relationship fresh and creative ideas flowing. The results have shown this with campaign concepts getting better, marketing activation being more contemporary and relevant, and most importantly, our results always improving.
We thank John and Matt for their ongoing support and look forward to working with them into the future.
Trent Jacobs
General Manager – Operations
Melbourne Victory